Contrast: I chose to create a postcard of Utah State, so the white text was meant to create contrast from the image to make it very noticeable and clear.
Repetition: There is not much repetition in this design because my goal was to make it simple for the postcard. I wanted the focal point to be the warped wording at the bottom of the image. I did use the same font through the whole sentence and warped each side of the text the same, so the repetition comes in on both ends of the text.
Proximity: I kept the text on the postcard at the very bottom of the image so the full view of campus and the mountains could be clearly seen. I also thought the warped text worked the best at the bottom of the image. I tried to pick a font that had a close proximity of each letter to fit correctly on the photo. It also seems common that big, blocked lettering is common on postcards, so I also chose it for that reason as well.
Color Scheme: I felt the photo had the correct color scheme I was looking for, a "golden hour" sun shining onto campus. I felt it was the correct vibe for a postcard. I also felt it worked well with the white text. I wanted to use something that would clearly stand out. I did not want to use a yellow or pink or any other soft color because it would not have given the pop like the white color did.
Photoshop: I created this design by finding the correct style of photo I wanted for the postcard, then I wrote the text, "Greetings from Utah State University." Once I had the text centered and in the place I felt it worked best on the image, I warped the text on each end to make it look like it was part of the initial image. I then softened each edge and made it less harsh so it gave more of an inviting feel to the postcard.
Credits: The photo of Utah State campus was found on the Utah State website: usu.edu/location